Privacy Policy

Last updated: March 1, 2026

Introduction

BlushMark ("Company," "we," "our," or "us") respects your privacy and is committed to protecting your information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you use the BlushMark mobile application and related services (the "Services").

By using the Services, you agree to the practices described in this Policy.

Information We Collect

Account Information

When you create an account using a third-party authentication provider, we may collect your name, email address, and profile image.

Profile Information (Optional)

You may choose to provide additional information such as age range, gender, skin type, skin tone, beauty preferences, and shopping habits.

Product and Usage Data

We collect information about products you add, including product names, brands, categories, expiration dates, and usage activity within the app.

Device and Technical Information

We may collect device type, operating system, platform (iOS or Android), push notification tokens, and basic usage analytics necessary to operate and improve the Services.

How We Use Information

We may use collected information to:

• Provide and maintain the Services
• Send reminders and notifications
• Personalize user experience
• Improve performance, features, and reliability
• Conduct analytics and internal research
• Develop new products, features, or business initiatives

Aggregated and De-Identified Data

We may create, use, and disclose aggregated, anonymized, or de-identified information derived from user data for lawful business purposes.

This information does not identify individual users and may be used to:

• Analyze beauty and skincare trends
• Generate statistical insights
• Improve our Services
• Develop research reports
• Provide industry insights or analytics to partners or third parties

We do not sell personal information that directly identifies you.

Data Sharing

We may share information with:

• Service providers such as Convex (database infrastructure), Clerk (authentication), and Expo (notifications and app services)
• Professional advisors such as legal, accounting, or financial advisors
• A successor entity in connection with a merger, acquisition, financing, or sale of assets
• Law enforcement or regulatory authorities when required by law

In the event of a merger, acquisition, or sale of the Company, user information may be transferred as part of the transaction.

Data Retention

We retain personal information while your account is active or as necessary to provide the Services. When you delete your account, we will delete or anonymize your personal data within a reasonable period, except where retention is required by law.

Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect your information. However, no method of transmission or storage is completely secure.

Your Rights

You may:

• Access and update your information
• Delete your account and associated personal data
• Disable push notifications through device settings

If you wish to request account deletion or have privacy-related questions, contact us at privacy@blushmark.app.

Children's Privacy

BlushMark is not intended for individuals under 13 years of age. We do not knowingly collect personal information from children under 13.

International Users

If you access the Services from outside the United States, your information may be transferred to and processed in the United States.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be reflected by a revised "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact:
privacy@blushmark.app